One of the great things about getting the right people on your team is that as the team gets more comfortable with each other, the more creative and free flowing ideas seem to be. Part of our staff went to firehouse subs after a creative marketing meeting. 
I like firehouse subs. It was founded by firemen. It had one purpose and still their goal is to make a great sub. They do. On their website FIRE HOUSE SUBS they still pay tribute to firemen. How cool. But read below about their company and tell me it does not sound like planting a church:
" We made a list of the things we would have to do to differentiate ourselves from the competition; the idea for Firehouse Subs was drawn out on a napkin in a competitor's parking lot that very day.
The Product
Serve hearty subs with high quality meats and cheeses. It took two years of research to find the right products, and it was truly a family affair from the beginning. We utilized holidays as tasting parties to get input from our family and close friends.
The Heat
Serve hot subs without using a microwave. Using a steamer heats the meat and cheese, but also adds moisture, unlike a microwave. Steaming is what makes the meat and cheese flavors burst, and once we tasted it, we knew there was nothing else like it.
The Customers
Create an environment that focuses on customer service, and is family-oriented. Growing up in a family-owned business, it came natural.
The Theme
Find a theme that people can relate to, and that is authentic. Our mom's family has decades of service on the Jacksonville Fire Rescue Department (JFRD), and her relatives inspired our father to join the fire department.
Our dad retired in 2004 with 43 years of service as a Combat Captain, and our family has more than 200 years of public service as firefighters. It is a theme that is personal to us, but is appealing to people of all ages, and is embraced in every community.
We had a recipe for success! But financially, we had to get creative to open up the first restaurant. Our family and friends pitched in. Lots of blood, sweat and tears went into opening the first restaurant. We even financed most of the opening on my (Robin's) mother-in-law's credit card. "
Sound familiar.... how cool.
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