Life Point Blog

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We Getting Our Web Site: A Purple Cow

Life Point Church has decided to partner with Factor 1 Studios for its web design, marketing, and branding. Factor 1 studios is a full service web design and creative agency based in the metro Phoenix, Arizona area. They create intelligent, inspired and above all, effective design and marketing communications. Matt Adams and I really clicked. (We both are Seth Godin fans).

We have ask Matt and his team to create a purple cow for us. They will.
It will be awesome. Factor 1 will be Life Points in house but outside graphic arts department. Wow. They are that good!. If you need marketing, branding, or web work you can't get any better than Matt and his team at Factor 1 Studios.

Add A Google Map to Your Website

We are building our website and I saw the first page last night at our team meeting. AWESOME!!! Way to go Mark. I was playing around and came across a website called Your G Map Here you can create a google map for directions and add an information cloud. All with out having to use code or java script which is needed to do the same thing in Google aps. It looks like this:

Too Cool!!!

New Logo

Here is the new logo for Life Point. It will probably be tweaked a little but this is the overarching concept. Its clean, colorful, and creative. We will use this as a major branding and marketing item.

Last nights staff meeting was AWESOME. We got so much accomplished and had a wonderful time of prayer and sharing. I taught on Blind Bart in Mark 10. Its interested to note that as we go to our "Jericho, we will encounter those who are blind and begging and instead of trying to "Shush" them up, we have to be like Jesus and Stop. Then minister, then allow them to follow Him. One thing that stuck out to me was Bart threw down his cloak and went to Jesus. Imagine being blind, and begging and the only security you have is a worn out dirty old cloak. Its our life line in so many ways. Safety.

But when Jesus stops for us and calls us, we can throw down the cloak. We wont need it any more. Notice the miracle of sight came only AFTER Bart threw the cloak down.

HMMMM. That'll preach!.

Logo Idea

A friend of mine sent this to me. The grunge idea for graphics seems to be making its way into the church planting arena. I like the concept... Creative and cutting edge. Anyone who wants to submit a logo idea can email it to info@lifepoint-church.tv. Our Creative Arts Director, Lara would love to see all ideas. If you have any good links for website designs, send those along as well.

7 Must Knows About Your Logo

We have our name: Life Point Church. We have our preliminary locations: Life Point Bonita Springs and Life Point Naples. What we do not have is a logo that works. We are working on that with an individual that is joining our team from afar as our Creative Director. More on that tomorrow. But here 7 things I have learned about logos.

1. Your logo is not your brand. Don’t expect it to be.
2. If you are unable to articulate why someone should choose your church over another Sunday activity, a well designed logo is not going to fix that problem.
3. Your logo is also not your value proposition. Don’t expect it to be. “How will people perceive us as reaching the world, if it doesn’t say we are in our logo?” They will know you are reaching the world, when you actually are reaching the world. Chances are also good, they won’t care.
4. The pastor of a church should remove themselves from the design process. Find a designer you trust, and resist the urge to “play designer” yourself. You will get a better logo in the end. It will be based on the attributes of your church and not your personal preferences and tastes (your personal taste simply doesn’t matter to your congregation).
5. You will never “know it when you see it”.
6. Your congregation does not care about your logo. It’s hard to believe, but making your logo bigger will not make it more memorable, it will just make your message less memorable.
7. How you use your logo is more important than its design. Develop an identity plan before putting your logo on anything.

As we get some designs, I will post them so you can give us feedback,